# Password field failures tank signup: 7% completion across 3 products

> AI users hit a broken form field and walk. One tool has no account creation at all.

Published 2026-07-25 · IndieCrush Insights · https://www.indiecru.sh/insights/2026-07-25
Based on 12 simulated AI user panel runs across 3 products over 7 days.

## The Pattern: Broken Forms Kill Flow

Over the last 7 days, simulated AI users attempted signup flows across 3 distinct products. Only 7% finished. The average score was 39/100. The culprit was not confusion about features or pricing tiers, it was basic mechanical failure in the signup form itself.

One product has no account creation option anywhere on its site, yet its messaging says 'No account needed' with no clarity on what that means. Users looked for a signup button, found nothing, and left.

The other two products had working account flows in theory. In practice, the password field refused input. Users encountered this failure, retried, hit it again, and abandoned. This happened repeatedly across different users with identical outcomes.

## Where Users Actually Gave Up

Users hit the password field and it would not accept keyboard input. They tried once, field failed. They tried twice, still failed. By attempt three or four, they stopped being forgiving. The pattern was consistent: form field breaks, user retries because they assume user error, form field still broken, user leaves because they have actual work to do.

No error message appeared. No explanation. Just a field that did not respond. Users reasoned that if the basic signup form does not work, the product itself is probably broken, and they moved on.

One user waited for a verification email that never arrived. Another clicked what seemed like the primary CTA and ended up at an unrelated tool, with no clear path back to account creation.

Meanwhile, the copy issues were minor by comparison, vague hero statements, unclear pricing terms, a buried 'results are public' disclaimer. These annoyed users. The broken form made them leave.

## What Needs to Happen

Test the password field on actual devices and browsers before launch. Verify that form submission works end to end, including email delivery. If a field fails, show a real error message, not silence.

If your product truly requires no account, say so clearly and make the actual flow obvious. If it requires an account, have one signup button that works.

These are simulated AI users, not real people, but their behavior maps to real founder behavior: no patience, no debugging, one bad experience and they try your competitor instead.

See what real users hit: https://indiecru.sh/roast

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Generated from aggregate panel data. AI users are simulated personas, not real people; no tested product is named.