Password field failures block 58% of signups

The pattern: form breakage stops most users

Across 12 test runs, only 7% of simulated AI users completed the signup flow. The bottleneck was not messaging, pricing, or positioning, it was a broken password field that failed to accept input across multiple attempts.

This is not speculation. The password field rejection appeared in 8 of the 12 runs, usually triggering an abandon rule after the second failed attempt. Users expected a working form. They got a field that would not process their input, no error message explained why, and nothing on screen offered a recovery path. At that point, they left.

Where users gave up

Users abandoned at three distinct gates:

The password field (58% of dropoff). The field refused input repeatedly. Some users tried once more. Most did not try a third time. No error message appeared. No help text guided them. They concluded the product was broken and moved on.

Missing account creation flow (25% of dropoff). The site claims "No account needed," but that message creates confusion rather than clarity. Users clicked the most obvious buttons, the Free Roast CTA, expecting a signup form. They landed instead on a tool review interface with no way to create an account or enter their credentials.

Vague product language and pricing (17% of dropoff). The term "core flow" appears throughout without plain-English definition. The pricing page lists "$39 $29" with "one-time per app Launch week," but "Launch week" is never defined. Users could not determine the scope of the offer and abandoned before pricing.

What to do

Fix the password field first. This is a critical bug that blocks all forward motion. Reproduce it in staging, resolve the input rejection, and test across browsers and devices.

Second, clarify the account creation path. Either build a visible signup form or explain upfront that users must create an account before seeing pricing.

Third, define your terms. "Core flow" needs a one-sentence plain-English explanation. "Launch week" needs a specific date range or window. Remove jargon or translate it immediately on the page.

These are all high-leverage, low-cost fixes.

Test your own flow at https://indiecru.sh/roast